ABOUT THE SUMMIT

The Digital Summit has been architected as the first platform for business leaders to come together to travel the journey towards digital nirvana. Digital is everywhere, it seems, threatening traditional ways of operating and presenting new business opportunities for those able to seize them. The conversation has now moved from "Is it real?" to "How do we leverage it?" IDC research reveals that companies which are winning across various industries are those who are able to travel the digital transformation journey the fastest.

These organizations are creating economic value on five pillars of digital transformation: the digital vision, the people strategy, information architectures, new operating models and transformation of the omni-channel experience. Together, these pillars drive the Digital Transformation MaturityScape, an IDC research methodology which we will deep dive into. IDC also understands that digital transformation is as much about organization, change management and new business models as it is about people, process and technology.

As Digital becomes all pervasive in the corporate world, the roles of the CMO and the CIO are evolving and merging in a way that we haven't seen before and we will discuss the repercussions of the same. The format of the conference is designed to make the discussions extremely interactive. The focus will be on sharing different experiences and perspectives, engagement, and deep dive workshops and roundtables. We recognize that you benefit most when engaging with one another as well as through deeper interactions with IDC analysts and other firms.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and Events Company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @ IDCIND .

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